Chengdu New Hope Jianyang Seed Paradise

General situation:

Zhejiang Sound play Equipment Co., Ltd. joined the construction of Chengdu New Hope Jianyang Seed Park project, covering an area of 14,000 square meters, the project amount of 12 million yuan, has been completed.

This farm uses "seed" as an IP

Six months after the opening, there were more than 300,000 visitors

It has won 16 awards including China's most popular Cultural Tourism Destination Award

It is the first nature education and growth park in China

He is the —— New Hope Seed Park

Founder Zhang Zong shared: New Hope Seed Park, can achieve the opening of the fire, annual entry to the park 500,000 people, per capita consumption of 60 yuan, annual income of tens of millions thanks to two points: brand positioning, model development.

01 Brand positioning: nature childlike innocence reserve

New Hope Seed Paradise, located in the eastern New District of Chengdu, covering an area of 305 mu, is developed by New Hope Cultural Tourism Real Estate and backed by Longquanshan Forest Park. It took 3 years, with an investment of 500 million yuan, with the theme of "seed", China's first natural education and growth paradise.

As the name suggests, the theme is "seed", so why is it called "seed paradise"? What is the meaning of this?

As the project leader said, " Everything in the countryside comes from seeds, and seeds symbolize hope, just as children symbolize the hope of society. New hope is the leader of rural revitalization, we advocate children to perceive the growth code of education in the field of hope.”

Under the advocacy of such a concept, the park has carefully created two "seeds of hope", one for children (science, ecology, education, development) and one for parents (sharing, happiness, efficiency, dream), so that children can be children back to nature, so that families can be more intimate and happy in nature.

         In the early stage of the establishment and development of the pastoral theme, the most important thing is to refine the local elements of the countryside, restore the local style of the countryside, retain the original rural scenery, and show the charm of the pastoral life for the children.

         First, as far as possible, integrate rural elements and experience space into the natural environment, and make full use of local native plants to create environmental landscape;

        Second, give priority to the use of local materials and local skills for construction, in the soft decoration, more use of local cultural decoration to build, reflect the local lifestyle of the old things;

          Third, in the theme landscape, logo design to consider the sense of integration with the overall rural environment and style.

What is valuable: the whole park is full of creative and innovation in design, each work is a work of art, let people admire, stop, explore, learning... at the same time, the park and parents, outdoor, education, performing arts, breeding, agricultural products processing and other industry brand close cooperation, with colorful performances, exhibitions, theme activities to bring visitors a bright, often go to the new garden experience.

02 "Nature education + paradise" mode

Build a farm with product thinking

Investigate hundreds of farms across the country, small agent horse feel new hope in the whole process of product thinking with particularly good, from the "product, caught the customer demand", contains the core products, original products, hot style products, products, brand products, standard products, landmarks, display products and so on eight categories, paradise become good-looking, fun, connotation, knowledge, attractive theme IP farm.

In seed park, can accept the natural art, science, humanities, sports, life, and other scenes, so stroll in the garden can also find all kinds of interesting buildings and supporting, such as colorful pastoral, frog hut, rainbow hut, happy lawn, animal star town, shell canopy, mysterious garden, flower museum, etc.

An excellent cultural tourism project needs to consider more aspects. New Hope Seed Park not only does well from the brand positioning, model development and realization system mentioned above, but also does a good job in site selection, talent management, IP building, marketing and other aspects, which is worth learning from agricultural cultural tourism friends.

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