Cultural and tourism systems and tourism fronts should follow the guiding principles of the Central Economic Work Conference and promote high-quality development of tourism. Is visitor satisfaction high? Is tourism enterprise benefit good? Is the tourism industry not strong enough? With or without the epidemic, the three practical questions closely related to the high-quality development of tourism must be answered and answered well by the comrades in the tourism system and tourism front. If the tourists are not satisfied, the enterprises will not benefit, and the industry will lose momentum, even without the epidemic, the tourism industry will still be lost. On the other hand, the majority of tourists are satisfied and willing to follow us. Employees have a sense of gain and are willing to work with us. With the support of the economic and social environment after completing the building of a moderately prosperous society in all respects, there will be no insurmountable obstacles in the tourism industry. The high-quality development of tourism requires that we should no longer follow the traditional resource-driven development model. We should actively cultivate new drivers of growth such as science and technology, education and human resources, and make r&d and innovation more efficient.

The culture and tourism system and the tourism industry should implement General Secretary Xi Jinping's important instructions on culture and tourism, and promote the integrated development of culture and tourism. On the basis of the work of the past two years, we will further strengthen the theoretical construction of contemporary culture and tourism development, study the trend of market change and the law of consumption evolution, and promote the true, deep and wide integration of culture and tourism work by relying on the market players such as tourism groups, listed companies, professional institutions and entrepreneurial teams. In order to achieve this goal, we need to admit that consumers do not have enough sense of gain and satisfaction for cultural and tourism integration, that market subjects do not have enough recognition and cohesion for cultural and tourism integration, and that administrative subjects do not have enough systematic and in-depth research on cultural resources and tourism market. Today's tourism industry has more obvious social attributes. It is becoming a trend to deliver travel routes, experience projects and precise services through human connections instead of traditional travel agency channels and OTA platforms. With the increase of industrial concentration, large tourism enterprises will have dedicated product research and development teams, and promote the rise of laboratory economy. Experienced employees themselves are living in distribution channels, linking to target customer groups and assuming the sales, consulting and after-sales functions of the original offline stores and online platforms. To grasp these trends and laws, especially to realize the integrated development of culture and tourism in product experience and service, we should not only rely on meetings and training at every level within the system, but also rely on vigorous market players, so that enterprises and entrepreneurs can try to make breakthroughs.

The culture, tourism system and tourism industry should implement the people-centered development concept and promote coordinated development of the three major markets of domestic tourism, inbound tourism and outbound tourism. Without the continuous release of tourism demand potential and the expansion of tourism market scale, "tourism +" or "+ tourism" will become a water without source and a tree without roots. Among the three markets, the basis is domestic tourism, and the opportunity is that the market is sinking, consumption is upgrading, and frequency is accelerating. If there is an optimistic scenario that the epidemic is under full control by the end of March and the beginning of April, we will not be able to lower the leading indicators set at the beginning of the year, especially the domestic tourism market indicators. On the contrary, in order to ensure the established goals and tasks of tourism economic development, it is necessary to raise the development expectation of domestic tourism market by more than 2 points. To this end, it is necessary to strengthen the construction of tourism infrastructure and public services, and release the demand for new types of consumption, such as summer vacation tourism, ice and snow tourism, night tourism, parent-child tourism, gourmet tourism, research tourism and self-driving tourism. At the same time, the determination of the development of inbound tourism must not be shaken, to restructure the national tourism promotion organization as a starting point, visa facilitation as a breakthrough, to promote the national tourism image from the traditional to the modern. The key work of outbound tourism should be further focused on tourism safety, civilized tourism and international cooperation. The prevention and control of the epidemic is a phased work, and the completion of the targets and tasks for the whole year will have to return to the work arrangements of the meeting of directors of the National Culture and Tourism Administration held at the beginning of the year. We must have a clear understanding of this.

The culture and tourism system and the tourism industry should implement the spirit of the Fourth Conference of the 19th Central Committee of the CPC, improve the tourism governance system and enhance governance capacity. Tourism management mainly includes tourism market promotion, tourism industry supervision, and tourism economic operation monitoring and macro-control. Promotion cannot be limited to holding conferences, making reports, issuing documents and issuing brands, nor can strong supervision be limited to sport-style law enforcement such as Open investigation, drop star delisting. We have long been good at drawing lines and red lines for market entities. However, there is still a lot of work to be done in the culture and tourism system in terms of how to satisfy the tourism rights of the public with the vision of development, innovative thinking and market-oriented means, and guide the market subjects to become bigger, stronger and better, as well as crisis event management, policy reserve of tourism economic monitoring and regulation. If the industry guidance units are unable to coordinate international relations externally, do not know how to deliver a positive image, do not know how to accurately help enterprises internally, and cannot provide cutting-edge and down-to-earth training content, even if they have the power, they will not be able to feel their presence. Judging from the response to the epidemic, great efforts are needed to improve the public governance capacity of tourism, especially the reserve and application of early warning, intervention, coordination, guidance and feedback tools. To explore comprehensive law enforcement mechanisms in the new era, improve governance systems and enhance governance capacity through innovative systems of inclusive supervision and fault-tolerant promotion, is an important task for the revitalization of cultural and tourism systems and tourism development after the epidemic. Comrades and friends, 2020 will not be easy, but our love for the industry will eventually lead us through the gloom and into the light. Every big test only makes the strong stronger. Bottom fundamentals, the development of high quality, we work together!